Beauty is a universal feeling, the only one capable of restoring harmony to the complex disorder of reality.

This is why it finds its maximum expression in art. A kaleidoscopic language, the richest in potential, with which the human being has always tried to trace the leitmotif of existence, of himself and of the world around him.

be.Art aims to introduce you, a visitor in search of beauty, to the multitude of artistic languages with which it is possible to describe it.

BEAUTY EVENTS

Discover the cultural events devoted to beauty held throughout Italy

THEATER

7-9 Giugno
Teatro Franco Parenti, via Pier Lombardo 14, Milano
CLEOPATRAS - Read more
14 Giugno
Piccolo Teatro, via Rovello 2, Milano
IO QUELLA VOLTA LÌ AVEVO 25 ANNI di Giorgio Gaber e Sandro Luporini - Read more

EXHIBITIONS

22 Gennaio - 18 Giugno
Museo MA*GA, via E.De Magri 1, Gallarate
ANDY WARHOL. SERIAL IDENTITY - Read more
Fino al 25 Giugno
Palazzo Reale Piazza Duomo 12, Milano
BILL VIOLA - Read more
Fino al 18 Giugno
Via Palestro 16, Milano
NEOCLASSICO E ROMANTICO - Read more

CONCERTS

24 Giugno
Ippodromo Snai San Siro, Piazzale dello Sport 16, Milano
PAOLO NUTINI + INTERPOL - Read more
1 Agosto
Castello Sforzesco, Milano
PATTI SMITH QUARTET - Read more
26 Agosto
Castello Sforzesco, Milano
"PERDUTO AMOR" - OMAGGIO A FRANCO BATTIATO - Read more

THEATER

6-18 Giugno
Teatro Carignano, Piazza Carignano 6, Torino
LAZARUS - Read more

EXHIBITIONS

Fino al 25 Giugno
Palazzina di caccia di Stupinigi, Piazza Principe Amedeo 7, Nichelino (TO)
VAN GOGH EXPERIENCE - Read more

CONCERTS

16 Giugno
Villa Fedora, Str. Nazionale del Sempione 2, Baveno (VB)
DAVIDE VAN DE SFROOS - Read more
1 Luglio
Anfiteatro Romano, Via della Consolata,12, Susa (TO)
CARMEN CONSOLI - Read more
19 Agosto
Piazza Carlo Giovannone, Castagnole delle Lanze, Asti
FRANCESCO GABBANI - Read more

THEATER

21 Luglio
Teatro al Castello "Tito Gobbi", Piazza Castello Ezzelini, Bassano del Grappa (VI)
HYBRIS con Antonio Rezza e Flavia Mastrella - Read more
31 Luglio
Teatro al Castello "Tito Gobbi", Piazza Castello Ezzelini, Bassano del Grappa (VI)
NAPOLEONE. LA MORTE DI DIO. Con Lino Guanciale - Read more
11 Agosto
Teatro al Castello "Tito Gobbi", Piazza Castello Ezzelini, Bassano del Grappa (VI)
ACQUA ROTTA - Read more

EXHIBITIONS

Fino all’11 Giugno 2023
Museo Villa Bassi Rathgeb, Via Appia Monterosso 52, Abano Terme (PD)
ELLIOTT ERWITT – VINTAGE - Read more

CONCERTS

11 Luglio 2023
Teatro La Fenice, Campo San Fantin 1965, Venezia
DAMIEN RICE - Read more
20 Luglio
Piazza Eremitani, Padova
FABIO CONCATO - Read more

 

THEATER

EXHIBITIONS

CONCERTS

13-16 Giugno
Terme di Caracalla, Roma
NEGRAMARO - Read more
9 Luglio
Auditorium Parco della Musica, Via Pietro De Coubertin 30, Roma
SIGUR ROS - Read more
12 Luglio
Stadio Olimpico, Roma
DEPECHE MODE - Read more
2 Agosto
Auditorium Parco della Musica, Via Pietro De Coubertin 30, Roma
BENJAMIN CLEMENTINE - Read more
28 Agosto
Auditorium Parco della Musica, Via Pietro De Coubertin 30, Roma
CARMEN CONSOLI E ELVIS COSTELLO - Read more

 

THEATER

EXHIBITIONS

Fino al 29 Luglio
Secci Gallery, Piazza Carlo Goldoni 2, Firenze)
ENRIQUE MARTÍNEZ CELAYA. THE SEA MEMORY (LOST) - Read more
Fino al 30 Luglio
Cattedrale di Pescia, Piazza del Duomo 16, Pescia (PT)
RAFFAELLO, LA MADONNA DEL BALDACCHINO. RITORNO IN CATTEDRALE - Read more

CONCERTS

17 Giugno
Ippodromo del Visarno, Viale del Visarno 14, Firenze
THE WHO - Read more
17 Giugno
Parco Bussola Domani, Lido di Camaiore (LU)
BON IVER - Read more
24 Giugno
Parco Bussola Domani, Lido di Camaiore (LU)
JAMIROQUAI - Read more
23 Agosto
Fortezza di Mont’Alfonso, Castelnuovo di Grafagnana (LU)
ERI CON ME – Alice canta Battiato - Read more

 

A beauty story

In her laboratory in Turin, the Japanese artist Aiko Zushi talks about the delicate power of kintsugi. Not only an art with a thousand-year history, but a true philosophy of life, in which time, kindness and respect give new light to the objects we love.

The intricate details of Aiko’s repaired pottery inspired the KINTSUGI Christmas 2022 coffret: a special gift to celebrate the beauty of who we are.

BEAUTY IN MOVEMENT

Know the others to understand yourself, through movement, gestures, words. This is the essence of theatre according to Silvia Giulia Mendola, actress, director and interpreter of the campaign “A new language”.

Created as part of the be.Art project, the campaign is dedicated to all women who choose to enter into a dialogue with the world, nature, water and its natural movement to discover a new way of experiencing beauty. Beauty that is above all a reconnection with oneself, one’s body and one’s feelings.

Photography and beauty

From behind the lens, Luca Proserpio offers an intimate and personal reflection on the meaning of the word “beauty”. A concept so vast that it escapes a single definition, but whose outlines are continuously drawn through color, light and image.
The “Maison 2022” photo shoot, created in collaboration with Natì, guides us in observing what goes beyond the conventional, to try to grasp the nuances of authentic and – above all – interesting beauty.

Beauty in writing

Writing, art and beauty: three inseparably connected elements, which become co-protagonists in Federico Riccardo’s latest story “I am N”.

The artistic reworking of a real experience, “I am N” investigates from a different, privileged and very personal angle, what went on behind designing the new Natì trademark. Because N is not just a letter: it is the desire for change, to improve one’s beliefs and establish others. The urgency to affirm one’s thoughts.

As Piero Manzoni said, there is only to be, there is only to live.