
Beauty is a universal feeling, the only one capable of restoring harmony to the complex disorder of reality.
This is why it finds its maximum expression in art. A kaleidoscopic language, the richest in potential, with which the human being has always tried to trace the leitmotif of existence, of himself and of the world around him.
be.Art aims to introduce you, a visitor in search of beauty, to the multitude of artistic languages with which it is possible to describe it.

BEAUTY EVENTS
Discover the cultural events devoted to beauty held throughout Italy
THEATER
Piccolo Teatro, via Rovello 2, Milano
IO QUELLA VOLTA LÌ AVEVO 25 ANNI di Giorgio Gaber e Sandro Luporini - Read more
EXHIBITIONS
Museo MA*GA, via E.De Magri 1, Gallarate
ANDY WARHOL. SERIAL IDENTITY - Read more
CONCERTS
Ippodromo Snai San Siro, Piazzale dello Sport 16, Milano
PAOLO NUTINI + INTERPOL - Read more
THEATER
EXHIBITIONS
Palazzina di caccia di Stupinigi, Piazza Principe Amedeo 7, Nichelino (TO)
VAN GOGH EXPERIENCE - Read more
CONCERTS
THEATER
Teatro al Castello "Tito Gobbi", Piazza Castello Ezzelini, Bassano del Grappa (VI)
HYBRIS con Antonio Rezza e Flavia Mastrella - Read more
Teatro al Castello "Tito Gobbi", Piazza Castello Ezzelini, Bassano del Grappa (VI)
NAPOLEONE. LA MORTE DI DIO. Con Lino Guanciale - Read more
Teatro al Castello "Tito Gobbi", Piazza Castello Ezzelini, Bassano del Grappa (VI)
ACQUA ROTTA - Read more
EXHIBITIONS
Museo Villa Bassi Rathgeb, Via Appia Monterosso 52, Abano Terme (PD)
ELLIOTT ERWITT – VINTAGE - Read more
CONCERTS
THEATER
EXHIBITIONS
Secci Gallery, Piazza Carlo Goldoni 2, Firenze)
ENRIQUE MARTÍNEZ CELAYA. THE SEA MEMORY (LOST) - Read more
Cattedrale di Pescia, Piazza del Duomo 16, Pescia (PT)
RAFFAELLO, LA MADONNA DEL BALDACCHINO. RITORNO IN CATTEDRALE - Read more
CONCERTS
Fortezza di Mont’Alfonso, Castelnuovo di Grafagnana (LU)
ERI CON ME – Alice canta Battiato - Read more
A beauty story
In her laboratory in Turin, the Japanese artist Aiko Zushi talks about the delicate power of kintsugi. Not only an art with a thousand-year history, but a true philosophy of life, in which time, kindness and respect give new light to the objects we love.
The intricate details of Aiko’s repaired pottery inspired the KINTSUGI Christmas 2022 coffret: a special gift to celebrate the beauty of who we are.
BEAUTY IN MOVEMENT
Know the others to understand yourself, through movement, gestures, words. This is the essence of theatre according to Silvia Giulia Mendola, actress, director and interpreter of the campaign “A new language”.
Created as part of the be.Art project, the campaign is dedicated to all women who choose to enter into a dialogue with the world, nature, water and its natural movement to discover a new way of experiencing beauty. Beauty that is above all a reconnection with oneself, one’s body and one’s feelings.
Photography and beauty
From behind the lens, Luca Proserpio offers an intimate and personal reflection on the meaning of the word “beauty”. A concept so vast that it escapes a single definition, but whose outlines are continuously drawn through color, light and image.
The “Maison 2022” photo shoot, created in collaboration with Natì, guides us in observing what goes beyond the conventional, to try to grasp the nuances of authentic and – above all – interesting beauty.
Beauty in writing
Writing, art and beauty: three inseparably connected elements, which become co-protagonists in Federico Riccardo’s latest story “I am N”.
The artistic reworking of a real experience, “I am N” investigates from a different, privileged and very personal angle, what went on behind designing the new Natì trademark. Because N is not just a letter: it is the desire for change, to improve one’s beliefs and establish others. The urgency to affirm one’s thoughts.
As Piero Manzoni said, there is only to be, there is only to live.