Beauty is a universal feeling, the only one capable of restoring harmony to the complex disorder of reality.

This is why it finds its maximum expression in art. A kaleidoscopic language, the richest in potential, with which the human being has always tried to trace the leitmotif of existence, of himself and of the world around him.

be.Art aims to introduce you, a visitor in search of beauty, to the multitude of artistic languages with which it is possible to describe it.

BEAUTY EVENTS

Discover the cultural events devoted to beauty held throughout Italy

THEATER

13-21 settembre
Teatro Franco Parenti, Milano
LA VITA DAVANTI A SЀ - Read more
6-23 Ottobre
Teatro Franco Parenti, Milano
IL MALATO IMMAGINARIO - Read more
4 -16 ottobre
Piccolo Teatro, Milano
LE MEMORIE DI IVAN KARAMAZOV - Read more

EXHIBITIONS

22 settembre-29 gennaio
Palazzo Reale, Milano
RICHARD AVEDON: RELATIONSHIP - Read more
30 settembre - 29 gennaio
Villa Reale di Monza
KEITH HARING. RADIANT VISION - Read more

CONCERTS

6 -25 settembre
Milano
MITO - Read more
25 ottobre
Mediolanum Forum
STING. MY SONGS - Read more

THEATER

3-22 ottobre
Teatro Carignano, Torino
IL CROGIUOLO - Read more

EXHIBITIONS

2 Luglio – 18 Settembre
Palazzina di Caccia di Stupinigi
FOREVER MARILYN BY SAM SHAW – THE EXHIBITION - Read more

CONCERTS

6 -25 settembre
Torino
MITO - Read more

THEATER

8 ottobre
Piazza Bra, Verona
NOTRE DAME DE PARIS - Read more

EXHIBITIONS

24 settembre- 26 febbraio
Palazzo del Monte di Pietà, Padova
L’OCCHIO IN GIOCO. Percezioni, impressioni e illusioni nell’arte dal Medioevo alla contemporaneità - Read more
Fino al 30 Ottobre
Museo le Carceri, Asiago (VI)
LIGABUE - UN ALTRO MONDO - Read more

CONCERTS

5 settembre
Teatro Romano, Verona
SAMUELE BERSANI - Read more
4 settembre
Località 5 Torri, Cortina d’Ampezzo (Belluno)
LAURA MARZADORI - Read more

 

THEATER

4 - 16 ottobre
Teatro Sala Umberto, Roma
DOCTOR FAUST E LA RICERCA DELL’ETERNA GIOVINEZZA - Read more

EXHIBITIONS

8 ottobre - 26 marzo
Palazzo Bonaparte, Roma
VAN GOGH - Read more

CONCERTS

 

THEATER

18-23 ottobre
Teatro Metastasio, Prato (PO)
ITALIA-BRASILE = 3 A 2 - Read more

EXHIBITIONS

24 settembre - 15 gennaio
Palazzo Medici Riccardi, Firenze
PASSIONE NOVECENTO. DA PAUL KLEE A DAMIEN HIRST - Read more

CONCERTS

9 settembre
Anfiteatro delle Cascine Ernesto de Pascale, Firenze
KRAFTWERK 3-D SHOW - Read more

 

BEAUTY IN MOVEMENT

Know the others to understand yourself, through movement, gestures, words. This is the essence of theatre according to Silvia Giulia Mendola, actress, director and interpreter of the campaign “A new language”.

Created as part of the be.Art project, the campaign is dedicated to all women who choose to enter into a dialogue with the world, nature, water and its natural movement to discover a new way of experiencing beauty. Beauty that is above all a reconnection with oneself, one’s body and one’s feelings.

Photography and beauty

From behind the lens, Luca Proserpio offers an intimate and personal reflection on the meaning of the word “beauty”. A concept so vast that it escapes a single definition, but whose outlines are continuously drawn through color, light and image.
The “Maison 2022” photo shoot, created in collaboration with Natì, guides us in observing what goes beyond the conventional, to try to grasp the nuances of authentic and – above all – interesting beauty.

Beauty in writing

Writing, art and beauty: three inseparably connected elements, which become co-protagonists in Federico Riccardo’s latest story “I am N”.

The artistic reworking of a real experience, “I am N” investigates from a different, privileged and very personal angle, what went on behind designing the new Natì trademark. Because N is not just a letter: it is the desire for change, to improve one’s beliefs and establish others. The urgency to affirm one’s thoughts.

As Piero Manzoni said, there is only to be, there is only to live.