natì. il futuro del cosmetico


ADD COLOR is the new generation of antiageing matte emulsions introduced by Natì ultimate scientific and cosmetic research together with Natì exclusive beauty expertise. 

ADD COLOR represents the combination of a complete face treatment with regenerating, moistuirising and protecting actions, offering a perfectly natural and glowing make up effect. 

ADD COLOR is the best matte finish to be used during the “kick-off step”  of ABT 1.0 Homecare, when any cosmetic is not allowed but make up.


  • Cell chrono-ageing is reduced: Acqua BioTecnologica®, super-coherent water exclusive of Natì, reactivated youth mechanism.
  • Mimetic effect: skin flaws are corrected, complexion is more even matte and brighter without being oily. Redness and pores are reduced. 
  • Super hydration: Betain, combined with fine Hyaluronic Acid and Panthenol offer the optimal hydration level all day long. 
  • Lenitive-nourishing ritual: Shea Butter works with the smoothing Copper Peptide and the super-protective Beeswax to comfort, nourish and regenerate deeply the tissues. 
  • Medium protection: SPF20* sunscreen filter works against UVA/AVB rays.

*SPF assessed by in-vitro testing via spectrophotometric method.

ADD COLOR line is formulated according to the strict Natì Pro-Life Ethical, an uncompromising production guideline and etiquette meeting unique skin biocompatibility standards. 

Free from PEG, parabens, silicones, mineral oils, added glycols, animal proteins, artificial colours.

Available in three nuance: